Since
the man colonized earth, carriage and transport of the products have been a
cause of great worry for humankind. This problem was not small since inception
to be ignored because it is regarded as a primitive for most daily chores of
our life. So to find a solution they kept trying, and then finally they hit
with an idea to try clothes for carriage and transport of their goods. That was
a reasonable solution for the time being but it was not a permanent settlement
and was not durable because as clothes are weaker comparatively and get
tattered or frayed if heavy or sharp objects are transported in them. Thus they
started looking for a permanent and more promising way to packaging so that
they can store and transport their products efficiently and after a series of
inventions finally boxes were introduced. They gained immense popularity in a
very less period and took over the entire packaging industry. They proved to be
a very efficient and excellent medium for the transport of products worldwide.
The
introduction of boxes was indeed a revolution in the packaging industry. They were first introduced at the beginning
of the nineteenth century. In 1817 in England the first box was presented to
the market. This innovation was a big breakthrough as with this invention a
significant problem of transport and carriage was overcome substantially. As
the time progressed, different types of these boxes were made available to meet
the requirements of the various types of vendors, customers, and users. As a
different scale, customers have different needs, so there was an element of
versatility in boxes. In the beginning, leaves were a packaging source and were
used to make containers and then metals were carved to make the containers but
because it was expensive, cheaper packaging sources were sought. Finally,
cardboard boxes were presented which is one of the finest packaging media
available.
As the trend of e-commerce is increasing the
significance and the requirement of the packaging industry is also increasing.
We came across many products in our routine life that is not capable of
sustaining without a proper and efficient packaging especially the food
products which get infected or polluted if expose to an atmosphere for long.
Following are some ways in which packaging is important for us;
- The packaging keeps the packed protects safe from the external pollution and also the packaging is strong enough to maintain the products from smashing up which may disrupt their properties.
- It is a basic requirement for the goods to be transported because it is a fundamental need for the carriage that the products reach another side safely.
- Modern means of packaging i.e. the cardboard packaging is very sustainable and accommodative as using them we can store or transport more goods consuming less space.
- The packaging also plays a predominant role in promotion and advertisement of the product. Custom printing of boxes has played an important part in this regard.
- These days, cardboard boxes are the most used and their one significance is that they play a role to lessen the atmospheric pollution because they are recyclable and can be reused before final disposal.
- Corporate sectors do not only use these boxes but also they used them for domestic reasons e.g. to present gifts and transport goods etc.
- Another significance of the packaging is that it helps to keep the products organized so they can be made available when needed which becomes difficult for a large number of goods without the use of packaging.
Before the introduction of printed packaging
Plain packaging was extensively used but with the advancement in technology and
increasing competition the need for printed packaging increased a lot and it
took over the global market in very short time. The trend towards the plain
packaging has reduced much and nowadays only couriers and a few domestically
used packaging boxes are plain otherwise printed packaging are preferred by
everyone everywhere. If plain packaging is used in the business instead of printed
boxes, then it is not a gain or benefit, but it is a significant loss if in a
competitive market.
Benefits
of Printed Packaging
Printed packaging is a very remarkable
innovation, and it has played a very vital role in the success of the corporate
sectors over the time due to which its importance cannot be denied. This
phenomenon of printing started a few centuries back but then the printing was
costly due to which many vendors ignored it to decrease the costs associated
but now with the advanced technology very efficient and cheaper means of
printing and distribution are introduced which save money and also the time. Custom printed boxes are also available
which proved to be a very remarkable invention. It has been very beneficial for
the business sectors as printing also plays a role of promotion or
advertisement of the product or corporation. It has been regarded as one of the
most efficient and cheapest means of advertising available.
Custom printing in a process that plays a role
of backbone in promotion as using this technique we can imprint the packaging
with logos, company name or product details as the entrepreneur seems fit.
Printed helps in making the product attractive because it is the attractiveness
of the product that plays a significant role in the sales of a product. The
more attractive packaging, the better are the sales because today we prefer the
products that are alluring and attention-grabbing. Printing helps the product
to stand out on the shelves amongst other competitors. In these competitive
markets, it is essential for a new firm to adopt such measures which can help
them leaving an impression, so the customers recognize the product, and it
helps in the branding of the product. Once your product gets recognition and
popularity amongst the consumers, it becomes a brand and the business
flourishes.
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